February 6, 2020

Top Key Performance Indicators to Improve in the Next Year According to B2B vs. B2C Customer Retention Professionals in North America, Q4 2019 (% of respondents)


B2B and B2C customer retention professionals were asked which KPI is the leading priority of their organization to improve next year. Responses include renewal/retention rate, churn rate, revenue retention rate, churn rate based on accounts, customer satisfaction rate and net promoter score.