February 27, 2020

Average Share of Video Ad Buys that Include Select Performance Guarantees According to US Agency/Marketing Professionals, Nov 2019 (% of respondents)


This chart shows, on average, the share of video advertising buys that include specific performance guarantees. Guarantees listed include: viewability, audience delivery, completed view, action (click, download, install or purchase), brand lift, location outcome and sales lift.