February 27, 2020

Where Will US Agency/Marketing Professionals* Be Reallocating Their Linear TV Advertising Budget? (% of respondents, Nov 2019)


This chart shows where advertising agency and marketing professionals in the United States will be relocating their linear TV advertising budget over the next year. Formats listed include digital video sites, streaming services (such as Hulu), social media sites (such as Facebook or Twitter), ... addressable linear TV, TV network full-episode players, data-driven linear TV, direct service providers (DSPs), video ad networks, vMVPDs, mobile ad platforms, publisher content sites and set-top box video-on-demand (VOD).More