January 30, 2020

Important Factors When Purchasing Beauty Products According to UK/US Beauty Buyers, Dec 2019 (% of respondents)


UK and US beauty buyers were asked which factors were important to them when buying beauty products. Data includes quality, affordability, good brand reputation, clear list of ingredients, clear instructions on how to use, sustainable/ recyclable packaging, ethical credentials, sustainably-sourced ... materials, innovative product design, and vegan/ organic ingredients.More