January 20, 2020

Importance vs. Delivery of Attributes in a Positive Booking Experience According to Travelers Worldwide, Apr 2019 (% of respondents)


Global internet users were asked how important and how they would rate their provider in select criteria for having a positive booking experience. Criteria include customer support, competitive prices, ease of website navigation, offers and promotions, ability to book all travel needs on one site, ... ability to book via mobile app and ability to book using loyalty points/get cash back among others. More