September 24, 2019

Challenges of Email Marketing According to Marketers Worldwide, 2018 & 2019 (% of respondents)


A global survey of marketers asked what they see as the challenges of email marketing. Responses include competing for inbox attention, staffing/resource constraints, email deliverability, lack of optimization tools, poor email performance, poorly defined metrics, limitation of email service ... provider (ESP), low visibility into email performance and lack of executive buy-in.More