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January 30, 2020

Tools and Tactics US B2B Marketers Plan to Test or Deploy in 2020 (% of respondents)

Description

B2B marketers in the United States were asked which marketing tools and tactics they are planning to test or deploy this year. Tools include account-based marketing (ABM), multichannel lead nurturing, marketing automation, direct mail, retargeting, intent/signal data, content planning/syndication ... and chatbots. More