Updated Chart Available
An updated version of this chart is available.
View the latest data
January 30, 2020

Tools and Tactics US B2B Marketers Plan to Test or Deploy in 2020 (% of respondents)


B2B marketers in the United States were asked which marketing tools and tactics they are planning to test or deploy this year. Tools include account-based marketing (ABM), multichannel lead nurturing, marketing automation, direct mail, retargeting, intent/signal data, content planning/syndication ... and chatbots. More