January 22, 2020

Potential Results of a Lack of Effective Mobile Advertising Measurement According to US Media Buyers, Oct 2019 (% of respondents)


A survey of US media buyers asked what they see resulting from a lack of effective mobile advertising measurement. Responses include lower customer satisfaction/retention, inability to drive a purchase lifecycle, inability to optimize campaign creative/targeting, inability to demonstrate the value ... of mobile as a branding or direct response channel, lost upsell/cross-sell opportunities and wasted ad spend.More