January 16, 2020

Advanced TV Channels that US Agency/Marketing Professionals Are Most Likely to Use to Add Reach to Their Linear TV Campaigns, Dec 2019 (% of respondents)

Description

This chart shows the types of advanced TV channels that agency/marketing professionals in the United States are most likely to use to add reach to their linear TV campaigns.. Types listed include over-the-top (OTT)/connected TV (CTV), addressable TV, streaming full-episode players (FEPs), audience ... based linear, vMVPD and set-top box (STB) video-on-demand.More
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Chart Title

Advanced TV Channels that US Agency/Marketing Professionals Are Most Likely to Use to Add Reach to Their Linear TV Campaigns, Dec 2019 (% of respondents)

Publication Date

January 16, 2020

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