January 16, 2020

Types of Advanced TV Advertising Purchased by US Agency/Marketing Professionals in the Past 12 Months, Dec 2019 (% of respondents)

Description

This chart shows the types of advanced TV advertising purchased by agency/marketing professionals in the United States during the past 12 months. Types listed include over-the-top (OTT)/connected TV (CTV), addressable TV, streaming full-episode players (FEPs), audience based linear, vMVPD and ... set-top box (STB) video-on-demand.More
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Chart Title

Types of Advanced TV Advertising Purchased by US Agency/Marketing Professionals in the Past 12 Months, Dec 2019 (% of respondents)

Publication Date

January 16, 2020

Sources

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