December 20, 2019

What Types of Ads Do Mobile Game Publishers Worldwide Serve in Free-to-Play Games (% of respondents, by game genre, Fall 2019)


A global survey of mobile game developers asked which types of ads they serve in free-to-play (F2P) games. Responses include banner ads, dispaly/video interstitials, native ads, rewarded video, playable ads and offerwalls. The results are broken out for casual/hyper-casual games and ... hardcore/mid-core games.More