January 23, 2020

Digital Ad Spending Share According to Travel Marketers Worldwide, by Region, 2019 (% of total)


Global travel marketers were asked to approximate what percentage of their or their travel client's digital ad spend was allocated across social, paid search, OTA (online travel agencies), mobile, programmatic display, video, connected TV, metasearch, audio, and testing/innovation in 2019. Results ... are shown globally and by region (North America, Europe, Latin America, Middle East, and Asia-Pacific. More