January 14, 2020

Obstacles to OTT Adoption as an Advertising Platform According to Brand Marketers and Agencies Worldwide, March 2019 (% of respondents)

Description

Brand marketers and agencies were asked the obstacles to OTT adoption as an advertising platform. Leading responses include measurement capabilities, internal knowledge gaps, media planning efficiency/transparency and advertising inventory scale.
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Chart Title

Obstacles to OTT Adoption as an Advertising Platform According to Brand Marketers and Agencies Worldwide, March 2019 (% of respondents)

Publication Date

January 14, 2020

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