January 22, 2020

US Digital Media Professionals' Attitudes Toward Transparency and Ad Fraud in Social Media Campaigns, by Buyer Type, Dec 2019 (% of respondents)

Description

Respondents agreed with the statements about transparency and ad fraud in social media campaigns. Responses include platforms don't provide adequate transparency in brand risk or viewability measurement, concerned about ad fraud within their campaign and lack of transparency will negatively impact ... their 2020 media spending among ad buyers, tech platforms and publishers.More