December 13, 2019

Valuable Research Methods for Developing the Core Creative Concepts of an Ad Campaign According to US Creative/Strategic Planners, April 2019 (% of respondents)

Description

Creative/strategic planners were asked how valuable each research method is in helping to develop the core creative concepts of an ad campaign. Leading responses include social listening, focus groups/IDI's, analysis of digital media response and A/B testing.
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Chart Title

Valuable Research Methods for Developing the Core Creative Concepts of an Ad Campaign According to US Creative/Strategic Planners, April 2019 (% of respondents)

Publication Date

December 13, 2019

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Topics
Marketing Measurement Surveys
Ad & Marketing Creative
United States