December 10, 2019

Leading Metrics B2B Marketers Worldwide Use to Measure Account-Based Marketing (ABM) Success, by ABM Initiative Type, Oct 2019 (% of respondents)


Global B2B marketers were asked what 5 metrics were most important to measure the success of account-based marketing (ABM) initiatives. Responses include pipeline growth, revenue growth, total revenue tied directly to ABM initiatives, engagement and win rate/number of deals closed.