December 10, 2019

How Are B2B Marketers Worldwide Scaling Account-Based Marketing (ABM) Programs? (% of respondents, Oct 2019)


Global B2B marketers were asked how they were planning to scale their account-based marketing (ABM) programs in the next year. Approaches include expanding what they do for accounts currently in ABM programs, covering more accounts, adding technology to automate, developing new tools, and applying ... ABM to major opportunities or deal pursuits among others. More