December 3, 2019

Challenges US B2B Professionals Face in Launching Account-Based Management (ABM) Programs, Sep 2019 (% of respondents)

Description

Chart shows the challenges faced by B2B professionals located primarily in the United States in orchestrating and launching account-based marketing (ABM) programs. Challenges include orchestrating campaign messages across channels/technologies, activating the sales team with insights, determining ... which channels to use to reach the buying team at target accounts, prioritizing the best accounts for an ABM campaign and not having the right technology tools. More
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Chart Title

Challenges US B2B Professionals Face in Launching Account-Based Management (ABM) Programs, Sep 2019 (% of respondents)

Publication Date

December 3, 2019

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