August 19, 2019

Benefits of Effectively Performing Select Customer Engagement Processes According to Marketing and Customer Care Decision-Makers in Western Europe* and the US, May 2019 (% of respondents)


Enterprise decision-makers were asked the benefits they currently or expect to see from their company effectively doing customer engagement processes. Leading respondents include having more satisfied employees, reduced risk, more loyal customers, improved brand reputation and increased revenues ... when they consolidate data into a single view of the customer, coordinate consistent customer engagements across all digital customer touchpoints and integrate technologies and systems that power their digital customer engagement.More