December 2, 2019

Important Factors for UK Media Professionals When Selecting Supply-Side Platform Partners for Supply Path Optimization Purposes, Sep 2019 (% of respondents)


Agencies, brands and demand-side platforms in the UK were asked what the most important factor is when selecting supply-side platform partners for supply path optimization purposes. Responses include private marketplace capabilities, fraud and brand safety controls, ability to impact road map, cost ... and scale.More