November 14, 2019

Characteristics of Successful Thought Leadership Content According to US B2B Professionals, Oct 2019 (% of respondents)


US B2B professionals at organizations that produce thought leadership were asked to identify the characteristics of exceptionally successful thought leadership content their company has produced. Description elements include fell into three broad categories of deep thinking/intellectual rigor ... (timing, based on high-quality research, said something new), support from leadership/across organization and promotional follow through (engaged employees in amplification, supported with paid promotion).More