November 7, 2019

How Do US Programmatic Media Buyers Optimize Toward Viewability? (% of respondents, Aug 2019)

Description

Programmatic traders were asked how they optimize towards viewability? Responses include structured PMPs, pre-bid segments and in-platform DSP tools.
Share

Chart Title

How Do US Programmatic Media Buyers Optimize Toward Viewability? (% of respondents, Aug 2019)

Publication Date

November 7, 2019

Sources

Source information is only available to PRO subscribers.