November 7, 2019

What Do US Programmatic Media Buyers Believe Is the Most Important Reason for Brands Looking to Bring Programmatic In-House? (% of respondents, Aug 2019)

Description

Programmatic traders were asked what they believe is the most important reason for brands looking to bring programmatic in-house. Responses include cost savings, measurement/analysis, transparency, data control and brand safety.
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Chart Title

What Do US Programmatic Media Buyers Believe Is the Most Important Reason for Brands Looking to Bring Programmatic In-House? (% of respondents, Aug 2019)

Publication Date

November 7, 2019

Sources

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