November 7, 2019

What Do B2B and B2C Marketing Professionals Think Will Be the Most Important Customer Engagement-Related Trend? (% of respondents, July 2019)


B2B and B2C marketing professionals were asked what they think will be the most important customer engagement-related trend for their business in the next 5 years. Leading responses include increased integration between channels, personalization and relevance, marketing automation and AI/ML.