Alert
November 7, 2019

How Do B2B and B2C Marketing Professionals Worldwide Measure the Impact of Customer Engagement Activities? (% of respondents, July 2019)

Description

B2B and B2C marketing professionals were asked how they measure the impact of customer engagement activities. Leading responses include increased sales, higher-quality leads for sales team to pursue, increased customer retention and improved customer satisfaction.

Chart Title

How Do B2B and B2C Marketing Professionals Worldwide Measure the Impact of Customer Engagement Activities? (% of respondents, July 2019)

Publication Date

November 7, 2019

Sources

Source information is only available to PRO subscribers.
Topics
Customer ExperienceMarketing Management TrendsB2B Marketing
Worldwide

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