November 19, 2019
Programmatic Ad Performance Metrics in India: CPM, Cost per Click and Clickthrough Rate, by Format, 2014-2018
Description
Forecast is of average programmatic CPM, CPC and CTR rates for display, mobile and video from 2012-2018.
Share
Chart Title
Programmatic Ad Performance Metrics in India: CPM, Cost per Click and Clickthrough Rate, by Format, 2014-2018
Publication Date
November 19, 2019
Sources
Source information is only available to PRO subscribers.
Topics
Cost per Thousand (CPM)
Mobile Advertising
Cost per Click (CPC)
Performance Benchmarks
Digital Video Advertising
Digital Display Advertising
Programmatic Ad Spending
India
Related Charts & Analysis
Audio
Breaking down Netflix's 2020, YouTube's shoppable videos, and Peacock streams WWE Network
Article
The future of digital out-of-home advertising in Canada remains uncertain
Audio
YouTube advertising, the ViacomCBS/Hulu deal, Discovery+ content, and cord-cutting in 2021
Report
UK Programmatic Digital Display Advertising Outlook 2021
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Article
US programmatic CTV video advertising will soar in 2021
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Report
US Programmatic Digital Display Advertising Outlook 2021
Report
US Social Trends for 2021
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Report
Social Media Update Q4 2020
Article
The majority of time spent viewing OTT streaming video occurs on CTV devices
Article
Who receives the most connected TV ad dollars?
Report
Q4 2020 Digital Video Trends
Article
Snap expands its mobile gaming footprint with Unity partnership
Latest Reports
Report
To Meme or Not to Meme?
Report
UK Programmatic Digital Display Advertising Outlook 2021
Report
Canada Digital Outlook 2021
Report
The Payments Ecosystem
Report
SMS Marketing 2021
Report
The Embedded Finance Explainer
Report
Western Europe Retail Trends 2021
Report
Global Ecommerce Update 2021
Report
AI in Insurance
Report
US Programmatic Digital Display Advertising Outlook 2021
Report
US Social Trends for 2021
Report
The Buy Now, Pay Later Report
Report
Social Media Update Q4 2020
Report
US Hispanics in a Time of Pandemic
Report
Q4 2020 Digital Video Trends
Popular on Insider Intelligence
Report
To Meme or Not to Meme?
Article
Programmatic digital display advertising is having an identity crisis
Report
Canada Digital Outlook 2021
Article
US adults added 1 hour of digital time in 2020
Audio
TikTok's uncertain future, an influencer gets in trouble, and 2021 social media trends
Article
The customer is always right: The reason why 60% of internet users hesitate when shopping online
Article
Influencer marketing’s growing popularity comes with growing pains, with ROI and measurement posing ...
Article
DriveWealth sets up shop on NYSE floor with Cuttone & Co. acquisition
Article
Foresters Financial teams up with insurtech for well-being platform
Audio
YouTube advertising, the ViacomCBS/Hulu deal, Discovery+ content, and cord-cutting in 2021
Report
UK Programmatic Digital Display Advertising Outlook 2021
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Article
Consumers in Europe will be more attuned to brand purpose and messaging
Article
Google’s cookieless alternative seems promising, but advertisers are still wary
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Latest Forecasts
Forecasts
Smartwatch Payment Users, US
Forecasts
TikTok, US
Forecasts
Twitter, US
Forecasts
Time Spent with Social Networks, US
Forecasts
Podcasts, US
Forecasts
Time Spent with Subscription OTT Video, US
Forecasts
Time Spent with Mobile, US
Forecasts
Time Spent with Disney+, US
Forecasts
Time Spent with Hulu, US
Forecasts
Disney, US
Forecasts
Hulu, US
Forecasts
Social Commerce Sales, China
Forecasts
Time Spent with Social Networks, UK
Forecasts
Time Spent with Subscription OTT Video, UK
Forecasts
Time Spent With Instagram, US
"Behind the Numbers" Podcast
Audio
Breaking down Netflix's 2020, YouTube's shoppable videos, and Peacock streams WWE Network
Audio
TikTok's uncertain future, an influencer gets in trouble, and 2021 social media trends
Audio
YouTube advertising, the ViacomCBS/Hulu deal, Discovery+ content, and cord-cutting in 2021
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile