October 31, 2019

Technologies that Brand Advertisers/Agencies and Demand-Side Platforms in Southeast Asia* Are Looking to Adopt on Mobile In-App Programmatic, H2 2018 (% of respondents)


This chart shows what technologies brand advertisers/agencies and DSPs in Southeast Asia are looking forward to adopt on mobile in-app programmatic. Responses include header bidding, Open Measurement SDK (OMSDK), Tag Certification and Ads.txt.