October 31, 2019

Mobile Programmatic Monetization Models that Brand Advertisers/Agencies and Demand-Side Platforms in Southeast Asia* Plan to Use in 2019, H2 2018 (% of respondents)


This chart shows which mobile programmatic monetization model brand advertisers/agencies and DSPs in Southeast Asia plan to use in 2019. Responses include private marketplace, open exchange and programmatic direct, among others.