October 31, 2019

Preferred Ad Formats for Programmatic Buying in 2019 According to Brand Advertisers/Agencies and Demand-Side Platforms in Southeast Asia*, H2 2018 (% of respondents)


This chart shows ad formats that brand advertisers/agencies and DSPs in Southeast Asia prefer for programmatic buying in 2019. Responses include video, display/banner, rich media, native and interstitial/full screen.