October 15, 2019

Purchase Influences vs. Frustrations When Buying a New Smartphone According to UK/US Internet Users, Q2 2019 (% of respondents)

Description

A survey of consumers in the US and the UK asked about key purchase drivers and purchase frustrations when shopping for a new smartphones. Drivers include free gifts, unlimited texting, rollover data, great customer service, trade-in options, long warranties, phone insurance, streaming service ... access and free delivery. Frustrations include cost, upgrade cycle, the need for new accessories, too many choices and the fact that people already spend too much time looking at screens.More
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Chart Title

Purchase Influences vs. Frustrations When Buying a New Smartphone According to UK/US Internet Users, Q2 2019 (% of respondents)

Publication Date

October 15, 2019

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