November 19, 2019

What Types of Content/Info Do US Millennial B2B Professionals Find Helpful When Researching New Vendors? (% of respondents, Sep 2019)


The table shows which content and information millennial B2B decision-makers in the United States find most helpful when researching new vendors/companies/products. Sources include presentations, case studies, reviews/testimonials, video content, webinars, infographics, trade/mainstream media ... articles, white papers, social content, blogs, augmented reality/virtual reality and podcasts among others.More