November 6, 2019

International Content-Led Campaign Strategies Used by Marketing Professionals Worldwide, Oct 2019 (% of respondents)

Description

Marketing professionals were asked about how they worked with their international content-led campaigns. Responses include applying single strategy across all countries vs. global story for local markets, work with international network agencies vs. multiple local agencies, work with a single media ... owner vs. lead media owner and local media vs. multiple media outlets and use local language vs. combination of local language and English vs. all in English.More
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Chart Title

International Content-Led Campaign Strategies Used by Marketing Professionals Worldwide, Oct 2019 (% of respondents)

Publication Date

November 6, 2019

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