November 5, 2019

What Primary Data Attributes Do Brand Marketers in North America Leverage to Drive Personalization? (% of respondents, Sep 2019)

Description

Brand marketers were asked the primary data attributes they use to drive personalization. Leading responses include customer demographics (third-party), customer account/history, site activity, email responses and loyalty redemptions.
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Chart Title

What Primary Data Attributes Do Brand Marketers in North America Leverage to Drive Personalization? (% of respondents, Sep 2019)

Publication Date

November 5, 2019

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