November 7, 2019

Most Important vs. Most Challenging Video Metrics to Measure According to US B2B Professionals, July 2019 (% of respondents)


US B2B sales and marketing professionals indicated which video performance metrics were the most important and the most difficult to measure. Responses include pipeline conversion rate, sales qualified leads (SQLs) generated, number of clicks, lead conversion rate, time watched and number of views, ... among others.More