September 17, 2019

Agency Compensation Methods for Select Programmatic Service Tech Fees According to US Advertisers, April 2019 (% of respondents)

Agency Compensation Methods for Select Programmatic Service Tech Fees According to US Advertisers, April 2019 (% of respondents)

Description

Advertisers were asked how they compensate their agency for programmatic media buying services, by media buy type. Responses include fixed fee, commission, CPM for ad serving, DSP/DSM service, third-party data and ad verification.
Share

Chart Title

Agency Compensation Methods for Select Programmatic Service Tech Fees According to US Advertisers, April 2019 (% of respondents)

Publication Date

September 17, 2019

Sources

Source information is only available to PRO subscribers.