September 17, 2019

Methods of Agency Compensation for Select Media Planning and Buying Services According to US Advertisers, April 2019 (% of respondents)


Advertisers were asked how they compensate their agency for media planning buying services, by media buy type. Responses include commission (fixed-rate vs. sliding scale), labor-based fee, fixed fee, value-based fee, media performance-based fee and combination of fees and commissions for offline ... media planning, offline media buying, digital/search/social media planning, digital/search/social media buying and programmatic services.More