October 17, 2019

Outcomes that Their Company Has Experienced as a Result of Negative Brand Suitability Issues According to US Media Professionals, Sep 2019 (% of respondents)

Description

Marketers were asked what negative outcome their company has experience because of negative brand suitability issues. Responses include hostility expressed by consumers, lost revenue, reduced brand equity and negative publicity.
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Chart Title

Outcomes that Their Company Has Experienced as a Result of Negative Brand Suitability Issues According to US Media Professionals, Sep 2019 (% of respondents)

Publication Date

October 17, 2019

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