October 22, 2019

Share of US Agency/Marketing Professionals’ Annual TV/Video Budget Allocated During Upfronts vs. Reserved for Scatter Market, by Upfront Attendance, June 2019 (% of total in each group)

Description

This chart measures which percentage of US agency/marketing professionals' TV/video ad spending budgets will be allocated during the upfront period and which percentage will be reserved for the scatter market. The respondents are broken down into two groups: those who attended upfronts/NewFronts and ... those who did not.More
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Chart Title

Share of US Agency/Marketing Professionals’ Annual TV/Video Budget Allocated During Upfronts vs. Reserved for Scatter Market, by Upfront Attendance, June 2019 (% of total in each group)

Publication Date

October 22, 2019

Sources

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