October 22, 2019

How Do US Agency/Marketing Professionals Prefer to Receive Programming Information/Opportunities from Media Companies During Upfront/NewFront Season? (% of respondents, June 2019)


This chart shows how agency/marketing professionals in the United States prefer to receive information and opportunities from media companies during upfront/NewFront season. Responses include: regional "road show" presentations, on-site immersive experiences, dinners/breakfasts/lunches, large ... scale/whole agency presentations and upfront/NewFront live event attendance.More

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