October 14, 2019

How Has Increased Investment in Marketing Technology Affected the Media Spending of Agency and Brand Marketers Worldwide? (% of respondents, 2018 & 2019)

Description

Agency and brands were asked how the increased investment in marketing technology affected their media spending for 2018 and 2019. Responses include our media spend has not been affected, our media spend has decreased or media spending has increase.
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Chart Title

How Has Increased Investment in Marketing Technology Affected the Media Spending of Agency and Brand Marketers Worldwide? (% of respondents, 2018 & 2019)

Publication Date

October 14, 2019

Sources

Source information is only available to PRO subscribers.
Topics
Advertising AgenciesMarketing SpendingTechnologyMarketing Management Trends
Worldwide

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