Alert
October 14, 2019

How Has Increased Investment in Marketing Technology Affected the Media Spending of Agency and Brand Marketers Worldwide? (% of respondents, 2018 & 2019)

Description

Agency and brands were asked how the increased investment in marketing technology affected their media spending for 2018 and 2019. Responses include our media spend has not been affected, our media spend has decreased or media spending has increase.

Chart Title

How Has Increased Investment in Marketing Technology Affected the Media Spending of Agency and Brand Marketers Worldwide? (% of respondents, 2018 & 2019)

Publication Date

October 14, 2019

Sources

Source information is only available to PRO subscribers.
Topics
Advertising AgenciesMarketing SpendingTechnologyMarketing Management Trends
Worldwide

Related Charts & Analysis

Honda’s Prologue EV accelerates its electrification efforts
Article
Honda’s Prologue EV accelerates its electrification efforts
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
Race back to the moon deepens US-China rift
Article
Race back to the moon deepens US-China rift
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
PC and smartphone vendors amass chip stockpiles as demand plummets in China
Article
PC and smartphone vendors amass chip stockpiles as demand plummets in China
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Google tries to coax cloud database users away from Amazon and Oracle
Article
Google tries to coax cloud database users away from Amazon and Oracle
TSMC planning another price increase
Article
TSMC planning another price increase
iPod was Apple’s gateway to consumer electronics exceptionalism
Article
iPod was Apple’s gateway to consumer electronics exceptionalism
Tech is taking a beating, but it's risen like a Phoenix before
Article
Tech is taking a beating, but it's risen like a Phoenix before
Spotlight: Canada Bank Technology Spending
Report
Spotlight: Canada Bank Technology Spending
Spotlight: UK Bank Technology Spending
Report
Spotlight: UK Bank Technology Spending
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
China aims to remove foreign PCs from the government and state-backed businesses
Article
China aims to remove foreign PCs from the government and state-backed businesses

Daily News

Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Article
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Target and Walmart paint a challenging near-term picture
Article
Target and Walmart paint a challenging near-term picture
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
AR/VR headsets can't compete with smartphones
Article
AR/VR headsets can't compete with smartphones
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up
TikTok launches ad solution aimed to court advertisers while pleasing creators
Article
TikTok launches ad solution aimed to court advertisers while pleasing creators
Netflix is in the early stages of exploring livestreams
Article
Netflix is in the early stages of exploring livestreams
Q&A: How Article sells the experience of furniture to an online customer
Article
Q&A: How Article sells the experience of furniture to an online customer

Latest Reports

Spotlight: Modernizing Medical Payments
Report
Spotlight: Modernizing Medical Payments
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
The Era of Uncertainty
Report
The Era of Uncertainty
The Rise of ESG Investing
Report
The Rise of ESG Investing
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022
Demographic Spotlight: Black Consumers 2022
Report
Demographic Spotlight: Black Consumers 2022
Spotlight: Reinvigorating the Voice of the Customer
Report
Spotlight: Reinvigorating the Voice of the Customer
US Podcast Advertising 2022
Report
US Podcast Advertising 2022
The Metaverse
Report
The Metaverse
Latin America Retail Media Advertising 2022
Report
Latin America Retail Media Advertising 2022

Popular on Insider Intelligence

The Era of Uncertainty
Report
The Era of Uncertainty
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Article
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Target and Walmart paint a challenging near-term picture
Article
Target and Walmart paint a challenging near-term picture
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
AR/VR headsets can't compete with smartphones
Article
AR/VR headsets can't compete with smartphones
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up

"Behind the Numbers" Podcast

The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual Shopping'
Audio
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual ...
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads
Audio
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
Audio
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
Audio
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
Audio
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
Audio
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?

Trending in United States

The Era of Uncertainty
Report
The Era of Uncertainty
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
AR/VR headsets can't compete with smartphones
Article
AR/VR headsets can't compete with smartphones
TikTok launches ad solution aimed to court advertisers while pleasing creators
Article
TikTok launches ad solution aimed to court advertisers while pleasing creators
The Rise of ESG Investing
Report
The Rise of ESG Investing
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up
Netflix is in the early stages of exploring livestreams
Article
Netflix is in the early stages of exploring livestreams
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations