October 22, 2019

What Types of Paid Content Distribution Methods Do B2B Marketers in North America Use? (% of respondents, July 2019)


B2B marketers in North America were asked if they used paid distribution channels for content marketing purposes in the past year. Paid channels include social media, sponsorship, search engine marketing (SEM)/pay-per-click (PPC), banner ads, partner emails and native ads/sponsored content.