October 23, 2019

What Are US* B2B Marketers' Biggest Account-Based Marketing (ABM)-Related Challenges? (% of respondents, Oct 2019)


B2B marketers located mainly in the United States were asked what their biggest challenges related to account-based marketing (ABM) were. Responses include sales and marketing alignment, proving ROI/attribution, personalization at scale, developing targeted content for specific accounts/personas and ... determining how many accounts to target among others. More