September 24, 2019

Types of Influencer Content that US/UK Gen Z vs. Millennial Social Media Users* Want to See More Frequently on Social Media Platforms, Aug 2019 (% of respondents in each group)


This chart shows the types of influencer content that Gen Z and millennial influencer followers in the United States and United Kingdom would like to see more frequently on social networks. The content types listed are: how-to tutorials, live videos, long-form videos, memes, photos/images, reviews ... and short-form videos.More


Data is from the September 2019 GlobalWebIndex report titled "Influencer Marketing." 1,121 US/UK internet users ages 16-22 and 1,778 US/UK internet users ages 23-36 were surveyed online during August 2019. All respondents followed influencers on social media platforms.