September 24, 2019

Adoption of New Marketing Approaches and Ad Technologies by Marketers in China and US Over the Next 3 Years, Jan-March 2019 (% of respondents)


Marketers in China and the US were asked which ad technologies and new marketing approaches their organization plan on using in the next 3 years. Leading responses include personalized ads, internet of things, smart speakers, employees as influencers, omnichannel marketing and micro-influencers.