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October 22, 2019

What Goals Have B2B Marketers in North America Achieved by Using Content Marketing? (% of respondents, 2018 & 2019)


B2B marketers in North America were asked which organizational goals they have achieved by using content marketing successfully, compared to last year. Responses include create brand awareness, educate audience(s), generate demand/leads, build loyalty, generate sales/revenue and support the launch ... of a new product among others. More