October 22, 2019

Share of Total Content Created for Each Stage of the Customer Journey According to B2B Marketers in North America, July 2019 (% of total)


B2B marketers in North America were asked to break down the percentage of content they create for content marketing purposes by customer funnel stage. Stages include top of funnel (generating awareness/interest), mid-funnel (consideration/intent), late-stage (evaluation/purchase), post-sale ... (loyalty/brand advocacy) and other. More