October 22, 2019

Priorities of Their Company's Content Marketing Strategy According to B2B Marketers in North America, July 2019 (% of respondents, by company success level)


B2B marketers in North America rated their organization's priorities when it comes to creating content for marketing purposes. Aspects of the content marketing strategy include prioritizing informational needs over sales/promotional message, creating content for specific customer journey stages, ... prioritizing relevant content and providing optimal experiences across engagement journey.More