October 1, 2019

Allocation of Marketing Budget for Companies in North America and the UK, by Marketing Programs and Operational Areas, Aug 2019 (% of total)

Description

CMOs were asked how their company's marketing budget was being spent on marketing programs and operational areas. Leading responses include marketing analytics, content/campaign creation and management, market research and competitive insights and marketing operations.
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Chart Title

Allocation of Marketing Budget for Companies in North America and the UK, by Marketing Programs and Operational Areas, Aug 2019 (% of total)

Publication Date

October 1, 2019

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