October 1, 2019

Allocation of Marketing Budget for Companies in North America and the UK, by Major Resource, 2017-2019 (% of marketing budget)

Description

CMOs were asked how their company's marketing budget was being spent on major resource categories. Responses include agency, martech, media and labor.
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Chart Title

Allocation of Marketing Budget for Companies in North America and the UK, by Major Resource, 2017-2019 (% of marketing budget)

Publication Date

October 1, 2019

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