September 30, 2019

Issues that Pose the Greatest Threat to Marketing in 2020 According to Marketers in France, Germany and the UK, Sep 2019 (% of respondents)


This survey asked marketers in Western Europe about the issues they feel pose the greatest thread to marketing in 2020. Responses included tougher online competition like Amazon, consumer fatigue with online ads, brand safety, ad fraud and GDPR, among others.